Technology is disrupting most industries and has had an enormous impact on the agency industry. Today’s clients are expecting more and agencies have to become more collaborative, integrated and data-driven to remain competitive.
Agencies are now turning to CRM systems and applications that are designed to manage and maintain customer relationships, track engagements and sales, and deliver actionable data—all in one place.
CRM solutions streamline processes and increase profitability in your sales, marketing, and service divisions. A strong CRM solution is a multifaceted platform where everything crucial to developing, improving, and retaining your customer relationships is stored.
Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not maximising your business relationships.
Imagine misplacing customer contact information, only to learn that your delay pushed your client into the arms of a competitor. Or, picture your top two salespeople pursuing the same prospect, resulting in an annoyed potential customer and some unfriendly, in-house competition.
Without a centralised program where your people can log and track customer interactions, your business falls behind schedule and out of touch.
CRM tools make the customer-facing functions of business easier. They help you centralise customer information; automate marketing interactions; provide business intelligence; facilitate communication; track sales opportunities, analyse data and enable responsive customer service.
Running a successful business is no simple task. When marketing campaigns, data analysis, meetings, customer care, and more all happen simultaneously, you need a powerful CRM solution to bring all these functions together in one place.
Chase Software delivers the full spectrum of CRM that work seamlessly together including sales, customer service, field service, project service automation, and marketing. Experience a comprehensive business management solution that helps people work faster and smarter, and gives your business the flexibility to adapt to new opportunities and growth.
Sometimes, it’s as simple as remembering a request from a customer – which becomes so much more important if you forget it. Because we’re always looking for ways to make our software a key element of your success, we had to acknowledge those critical encounters with customers that could result in new business.
Neglected, they not only mean a lost opportunity but also an overall loss of your clients’ trust in your attention to their needs. CRM helps enhance your relationship with your clients, because you can provide personalised communication and service to each one equally.
Furthermore, you can accumulate data across client interactions and analyse this information to discover hidden patterns. It helps you get a grip on those soft metrics that are so important. Things like remembering to phone them back about a query, email an important brochure, or send them a thank you card. These may not result in immediate income but often create the good will that paves the way to it.